MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that make MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market.

1. Setup universal website tracking across devices and campaigns with just a few clicks (without any code).
2. See your website analytics report right inside your WordPress dashboard with actionable insights.
3. Get real-time stats right inside WordPress to see who is online, what they are doing, and more.
4. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads & MemberPress
5. Get detailed stats for each post and page, so you can see the most popular posts, pages, and sections of your site.
6. Automatically track clicks on your affiliate links, banner ads, and other outbound links with our link tracking.
7. Make Google Analytics compliant with GDPR and other privacy regulations automatically
8. Setup tracking for authors, categories, tags, searches, custom post types, users, and other events with one 1-click.
9. Enable Google Optimize for A/B testing, adjust speed & sample rate, and several other advanced features.